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The main objective of this partnership is to promote Indian culture and sports by leveraging the reach and resources of HPCL. The collaboration would focus on conducting various events, workshops, and initiatives that showcase India's diverse cultural heritage and sports talent. The partnership also aims to strengthen the branding and marketing efforts of Indian cultural and sports properties.
Under the agreement, HPCL will provide financial assistance and technical support to various cultural and sports initiatives initiated by the DCMS. HPCL will also support the branding and marketing of the Indian cultural and sports properties that are promoted by the DCMS.
The DCMS will identify the cultural and sports events that can be supported by HPCL and ensure that the events adhere to the highest standard of quality. The department will also be responsible for inviting various stakeholders, including artists, performers, and sports personalities, to participate in the events and initiatives.
The partnership will help in developing India's cultural and sports sectors by creating more opportunities for Indian artists, performers, and sports personalities to showcase their talent on the national and international stage. The partnership will also help in creating awareness about India's rich cultural heritage and sports legacy, which will further attract tourists and investors to the country.
This partnership between DCMS and HPCL is a step in the right direction towards promoting India's culture and sports. With the combined efforts of these two organizations, India's cultural and sports sectors are expected to grow exponentially, and the country's rich heritage will be celebrated on a global platform.

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